Meet Kris Ruby, PR Powerhouse + Bravo TV star
How did you get into PR?
I majored in Public Relations at Boston University’s College of Communications and started my company when I graduated. I originally started out my career in social media but realized PR was for me when I was hired to do PR for a new company launch and had amazing success getting coverage. At the end of the day, PR is similar to sales. It’s all about being able to tell a good story, answer “why should they care?”, pitch to the appropriate writer and follow up to make sure the story gets told. If I don’t think something is newsworthy, I won’t pitch it. Thats how I build strong relationships with journalists.
What do you love most about the industry?
What I love most about the Public Relations industry is the pace. Every day is different and I have clients in several different verticals so I am always informed about trends in other industries which is interesting. I like the ability to connect with people digitally and help get peoples stories out.
You founded the PR and social media agency, Ruby Media Group. I'd love to hear how that came about. What made you want to start your own agency?
I had 13 internships by the time I graduated in all different areas of PR. I really wanted to start my own agency, Ruby Media Group. to help businesses in Westchester build their exposure through social media. We have since expanded to Greenwich and Manhattan.
Tell me - what do you think are the three most important qualities a PR gal must possess?
MUST be a good writer, must have the ability to follow up and secure placements (not just pitch but SECURE) and must be able to take a campaign from strategy to execution seamlessly.
How do you balance your work and personal life?
I am a total workaholic so this is definitely something I struggle with!
Speaking of personal life... let's dive into your newest adventure! How did you end up on the cast of the cast of Friends to Lovers?
I connected with someone in LA who thought I would be perfect for the show.
What inspired you to star in this new Bravo show?
I have always been really career focused so I wanted to give love a shot.
I know you have to leave all the juicy details for when the show airs, but do tell - what has been the most fun and exciting part of filming?
The most exciting part of filming was getting me out of my comfort zone. I used to be in the office Saturday night and hated discussing anything personal. Through the interview process in the show, I learned to open up a bit more and let my hair down.
The most challenging part?
The most challenging part of filming viewers will see as we take this step is that we are digitally incompatible. This is not something to laugh at- it’s a real issue. I run a social media and PR agency, Ruby Media Group, and I am connected 24/7. I have certain social media “expectations” of someone I am in a relationship with and it was a real challenge for Alex to view them as valid or to even understand them. If I am not on the same social media page with someone, it can be a real deal breaker.
What inspires, and motivates, you? In your career, in life, in love..
Strong, successful powerful leaders inspire me. I think the only answer to life is love and everything else is just a journey to get there. What motivates me is making my family proud and inspiring other female entrepreneurs.
Any last thoughts, tips or advice for someone starting out in the PR field?
Intern and gain as much experience as you can.
What about the reality show world?
Be prepared for everything about your life to change when you do a reality show. It has nothing to do with the show itself, but has everything to do with your ability to handle the publics perception of your every move.